How to Build a Strong Online Portfolio as a Freelancer
A strong portfolio is one of the most important pieces of the freelance puzzle — it’s what determines whether potential clients hire you or move on to someone else. The quality of your portfolio will decide what kind of work you get and how much money you make, so it’s vital that you invest time in creating a top-notch collection of your best projects.
But creating a great portfolio isn’t just about the content, it’s also about how the pieces look. Whether you’re trying to sell yourself or simply give people an idea of your style, a good-looking portfolio makes all the difference. It’s the equivalent of a delicious raspberry jam filling on a doughnut: you may be able to taste the jam, but it won’t be as satisfying if the donut looks off-putting.
When you’re building your online portfolio, it’s a good idea to pay close attention to how each piece looks. A well-designed layout, with clear titles and a logical structure, will help potential clients to navigate through your portfolio easily. You should also avoid using jargon and industry-specific words that will be difficult for potential clients to understand — instead, focus on describing the impact of each piece in plain language.
Another way to make your online portfolio more appealing is to add before-and-after shots and screenshots of your work if possible. This will show potential clients the results you can achieve and will convince them that you’re a good fit for their project. You should also aim to create a cohesive look across your whole portfolio, which can be achieved by using consistent fonts and colours.
The way you organize your portfolio is also important, especially if you’re targeting a particular client or niche. Organizing the projects by importance and placing those that are stylistically similar together can make it easier for potential clients to find what they’re looking for, which will increase the likelihood of them hiring you.
If you’re a freelancer who has previously worked in agencies or in-house at corporations, it’s a good idea to include those projects in your portfolio too. This will show that you have a wide range of experience and expertise, which can be very attractive to potential clients. It’s also a good idea to include spec creative projects in your portfolio, as these can demonstrate your ability to think outside the box and come up with unique solutions to challenges.
Finally, be sure to include any awards and recognitions you have received. This will show potential clients that you’re a high-quality professional who can be trusted.
Building a strong online portfolio is essential for any freelancer who wants to build a successful career in their field. By following the tips in this article, you can create a beautiful portfolio that will wow prospective clients and help you land your next project!
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Michael Fratus is an Australian, born to an Italian father and an Australian mother. He grew up in a small town with his two brothers and completed his boilermaker trade apprenticeship at a local sugar mill.
Currently, he works as a casual Fly-in Fly-out Boilermaker at the mines. Michael enjoys spending his free time fishing and with his wife and three sons. He also enjoys watching YouTube and Netflix. Michael’s future goal is to grow his affiliate marketing business so he can spend more time at home with his family.
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